Sometimes, we get questions about whether having Munchkin in the mass market (Barnes & Noble, Target, etc.) is hurting the line in the hobby stores.
The answer is easy and definite: Absolutely not.
It is true that hobby sales of the specific items being pushed in the mass market are slightly down. However, this is counterbalanced (and more!) by the dramatic upswing we have seen in sales of Munchkin expansions, the vast majority of which are sold through the traditional hobby market. In 2013, combined Munchkin/Legends/Deluxe sales were up 29.10% over 2012. Impressive -- but Munchkin 2 sales in 2013 were up 32.64% over 2012, and Munchkin 3 was up 28.00%. Munchkin has legs, and those legs are driving people to hobby stores.
Furthermore, every Munchkin game sold in the mass market (and, in fact, anywhere else) includes an ad on the side of the box AND a paragraph in the rules pointing people to our Store Finder/Gamer Finder page, to find other Munchkin fans (who are our best marketing tool!) and telling them where to look if they want to buy more Munchkin stuff.
Steve Jackson Games continues to be committed to supporting all our sales and distribution partners, and that most definitely includes hobby stores.
If you're a store owner or employee going to the GAMA Trade Show, be sure to attend Phil Reed's presentation; he'll have a lot more to say about this, as well as the overall state of the company (spoiler alert: we're doing very well).
W. Eric Martin wrote up a great post at BoardGameGeek about his conversation with Phil Reed at New York Toy Fair. It has LOTS of spoilers for our 2014 schedule, including a lot of Munchkin-specific news. Go check it out! And then come back to our forums to discuss the news with other Munchkin fans.
You know how there's that ONE box deep in a closet somewhere that's you're afraid to open because you don't remember actually packing it in the first place, and it looks like it might have contained something organic at some point in the not-distant-enough past?
Yeah, that one. We opened it.
Turns out, among the goodies inside were a bunch of copies of the Exclusive Warehouse 23 Munchkin Booster 2010 that we'd set aside for some reason and never got around to using. These things have been going for stupid prices on eBay, but don't pay that, because they're back on Warehouse 23!
A couple of quick notes:
- This booster had an unfortunate error on the Attic card contained within. We offered replacements, but we also fixed all the boosters we still had in stock -- so these should have the correct card inside. However, if your card includes the clause, "Before you turn over a new Door card," that means we missed replacing yours, and you can send in for a replacement (details are on the product page linked above).
- Don't forget about our Munchkin Booster Promo! You can use the insert from this set as one of the five UPCs needed to redeem the card . . . or order four more boosters at the same time and get the card automatically!
The only bad thing is, when we moved that ONE box, we found more boxes under and behind it, and a couple of those are oozing something . . . so we threw a tarp over them and put up a safety cone. We may get back to that corner of the warehouse . . . by 2016 or so.
New York Toy Fair, that is. I've been the past couple of years, but this year I'm staying in Austin and letting Phil, Ross, and our new Events Director, Kali Dugan, enjoy the balmy late-winter weather in Manhattan.
They have plenty of meetings scheduled, almost none of which I can talk about. Fnord. One that I can is a chat with our partners at USAopoly to go over the marketing and release plan for Munchkin Adventure Time . . . and what comes after it.
While they're up in New York having fun, the rest of us will be back in Austin working hard on the games they're in New York to try to sell. Whee!
On to happier news: if you're in the Houston area, or willing to travel there, go see Steve at Owlcon this weekend!
Pat Rothfuss runs auctions every year to support the Worldbuilders charity, a fundraising endeavor supporting Heifer International. This year, one of the auctions was for John Kovalic to draw the winner on a Munchkin card in an upcoming set. The winning bid was -- are you sitting down? -- $2,151.
Thanks to the winner and to everyone who bid on that auction!
After some internal discussions and some chatting with our friends at Grand Prix International, we have decided to reprint Munchkin Quest later this year (we're still working out the schedule). It's been increasingly hard to come by for a little while now, so we hope this makes some of y'all happy!
We are letting the Munchkin Boxes of Holding series go out of print. It's possible we will replace them with something else down the line, but for now, those are proposals, not plans, and I wouldn't expect anything along these lines for a couple of years, at least, and "never" is a possibility as well. (In other words, don't ask!) We're expecting the Munchkin Boxes of Holding Set 2 to sell through and fall out of print this summer. Supplies of the Munchkin Cthulhu Crypts of Concealment and Munchkin Zombies Meat Lockers are still pretty healthy, so you will have some options for a while yet, but once those sell through, that's it.
We're pleased to announce that Munchkin Apocalypse: Mars Attacks! is now shipping from our Atlanta warehouse to distributors; you can expect to see it on the shelves of your Friendly Local Game Store in a couple of weeks.
Mars Attacks!, the hit trading card series from Topps, is invading the world of Munchkin Apocalypse! In this 15-card booster, you'll battle Monster Bugs and the Heat Ray Saucer on your way to Level 10, with the help of new goodies like the Martian Zap Rifle and Giant Spiky Feet. But watch out for the new Seals -- you could end the world with Reality TV! (It makes total sense to us.)
-- Brian Engard