Later this week, the SJ Games crew will be heading up to Indianapolis for Gen Con. (In fact, CEO Phil Reed and I fly out tomorrow so we can meet with Director of Sales Ross Jepson on Wednesday for a very special breakfast meeting. Why is it so special? Duh, breakfast . . . and lots of other things I can't talk about yet.)
We will be in our usual location, attached to the Adventure Retail booth, with tables running game demos the entire show (including demos of our new Munchkin games, Munchkin Steampunk Deluxe and Munchkin Oz). I'll be hosting one table each afternoon, so if you stop by at the right time, you might get to play Munchkin against me! We'll also have signings by John Kovalic, Len Peralta, and even me -- watch our Twitter feed or ask the booth staff to find out when all these special events take place!
Finally, we have a pretty cool announcement to help us kick off our celebration of Munchkin's 15th anniversary next year!
We aren't hosting the Munchkin Tavern this year, but that doesn't mean we won't have plenty of Munchkin festivities going on! Hope to see y'all there!
We are very pleased to announce that our newest Munchkin game, Munchkin Oz, has started appearing on shelves in Target stores across the United States. Over the next few weeks, we expect to see it roll out to the rest of the country and appear on target.com as well. You can read our press release to find out more.
Pairing up Munchkin with L. Frank Baum's classic stories -- the stories that gave us the term "munchkin," after all! -- has been a lot of fun, and we can't wait for y'all to see the result and play the new game.
If you want to hear more about this new game straight from the developer, Andrew and Rhea will be hosting #SJGamesLive this week on Wednesday at 6 p.m. Central Time -- click the hashtag or follow us on Twitter for more information!
We have an announcement that we'll be making later today. We'll post a longer news item then. For now, feel free to hit the forums and speculate.
For the third year in a row, Munchkin artist John Kovalic is participating in a charity bike ride. And for the third year in a row, he has announced he will wear various Munchkin accoutrements if his goal is reached.
I happen to know that if he reaches $15,000, he will wear the Munchkin Hoodie . . .
(P.S. Happy birthday, Dad!)
When I sat down to start working on Munchkin Dragon's Trike, I knew that it would be challenging. We'd done our best to include as many of the dragons from popular culture as we could in the first Munchkin Dragons set. Finding more dragons to slay was going to be quite the quest!
In order to find that most elusive of prey, I had to search the deepest caves; the tallest mountains; the farthest, most lightless reaches of the sea; and the darkest, most horrifying corners of the Internet. When I returned, dragging what limbs and sanity I had left behind me, I sorted through my findings and selected only the freshest, funniest, pun-filled-iest Dragons I had found. A little polishing and accessorizing later, we proudly present to you our latest booster: Dragon's Trike!
-- Devin Lewis
Steve Jackson Games is closed this week for our regular summer break. This means that no one will be on phones and Warehouse 23
Business as usual resumes next week (although not for me, as I'll be taking an extra week off).
Over on the forums, we were asked whether we considered the booster promotion a success and whether we would do it again. It's a great question that I thought deserved more of an audience, so I'm answering it here.
Was the promotion a success?
I would say it was mixed. We certainly saw a lot of interest from fans over the months that it ran, and every day's mail had a sheaf of people sending in their forms and their UPCs and their money (more about that in a moment), so from the perspective of fan engagement, absolutely it was successful.
We fell down in a couple of areas, however, and in ways that in retrospect we should have seen coming.
First, the card needed to be cooler. This is entirely on me; I underestimated the desire for unique, wonderful effects on a one-off card and failed to create a card that stood out as "Whoa!" If you see me at a show and bring me the card, I'll make it cooler, I promise. (I don't know how yet, but I've got a whole MONTH before Gen Con to figure it out.)
Second, we failed to account for the Warehouse 23 boosters in this promotion, because they don't have UPCs. We allowed fans to send in the little insert instead, and most people either figured it out on their own or asked about it.
Third, and something we would have known immediately if we had only asked our business office: it turned out that the processing fees on foreign checks were more than the money they were worth. A lot of foreign fans ended up getting cards for just the cost of postage as a result. Whoops. This is definitely something we will have to account for if we do redemption-type promotions in the future.
Overall, we're very happy with how it went . . . but we're gamers, and it's in our nature to nitpick.
Will we do another similar promotion again?
Too early to tell. We don't have anything like this planned at this time, and we would be unlikely to do something exactly the same in any event. But redemption codes and the like are mainstays of marketing for a reason, and I can easily see us finding something new to do with the concept.
Thanks to everyone who participated!